As part of our campaign to educate the public of the true nature of plant-based meat, we are running a commercial highlighting the presence of carcinogens in “so-called“ plant-based meat when cooked. The commercial is only 15 seconds but packs a powerful punch. Independent lab… Read More

On Sunday night’s Super Bowl between the 49ers and the Chiefs, we are running a commercial highlighting the chemicals used in “so-called“ plant-based meat. The ad takes place at a school spelling bee, except these aren’t ordinary words.  The words the students are spelling aren’t your… Read More

As part of its campaign to educate the public on “plant-based meat”, CCF placed a full-page ad in the New York Post. Read More

New York got a wide awakening this week! We ran two ads in the Wall Street Journal and New York Post showing readers what’s really in plant-based meats. Hint: “plant-based” is used very loosely. It’s useful to know plant-based meats tend to be highly processed, given 40% of plant-based food… Read More

Take it from the health experts, fake meat is a nothing burger. Read More