Real meat requires one ingredient: meat. The same cannot be said for synthetic meat.  Many of the fake meat alternatives on the market today are new concoctions filled with artificial ingredients. They lack the nutrients of real meat while offering no health benefits.  Fake… Read More

Today we are releasing new test results that show detectable levels of heavy metals arsenic, lead, and cadmium in some fake meat products–enough in some instances to appear to trigger Proposition 65. Prop 65 is a California law that requires a warning when consumers are exposed to chemicals th… Read More

Today we’re publishing a new ad in our national campaign about synthetic meats. The ad has run The Wall Street Journal, The Los Angeles Times, and The New York Times and questions whether plant-based meats need a cancer warning label. Shocked? You certainly might be if, like many unknowing consumers… Read More

Fake meat may try to mimic the look and taste of meat, but its ingredients are closer to mimicking dog food.  As part of our ongoing campaign to educate the public on the true nature of synthetic meat, we took out an ad… Read More

The companies making fake meat burgers have done a really good job of convincing the public that their “plant-based” alternatives are healthy. But the fact that these burgers are being swept up by fast food chains should be pretty telling about how unhealthy they are. They’re made with heavily refin… Read More

In the past year, dozens of commentators and news outlets have called for a global reduction of meat consumption in order to stave off climate change. But there’s a really important nuance to this decision when it comes to sustainability. Here’s an inconvenient truth: If your version of vegetarian e… Read More